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To celebrate the arrival of the fascinating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership has been formed. The Pokémon Company alongside the Natural History Museum will launch a temporary store stocked with special items. Fans can look forward to offerings including stationery, plushes, and artwork all inspired by the museum's aesthetic. The big draw, though, will be a specially made Pikachu card, offered as a gift with purchase at the pop-up. This shop is scheduled both the physical location and its web counterpart between late January and mid-April.

Pokécology Behind the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology is a much-awaited tome filled with stunning illustrations that show Pokémon in their natural habitats. It's essentially is what a Pokémon Professor could produce once trainers provide field notes, alternatively what Charles Darwin could have sketched had the famous islands were populated by flying-types instead of finches. Part of the charm stems from the book's scholarly treatment, presenting Pokémon as worthy of scientific study. Writer Yoshinari Yonehara and illustrator Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Stand Out

The company regularly for The Pokémon Company special edition promos for major tournaments and crossover partnerships. A lot such collector items typically highlight the iconic mouse Pokémon that acts as the series face. The factor setting this new museum card however, is the unusually large dimensions. While exact measurements were not immediately shared, its distribution will certainly be strictly limited, and customers able to get only a single card with each transaction.

Limiting Speculator Activity

Per an official statement, a portion of the merchandise will also be sold beyond the museum walls. But, a wider release is slated for select retailers within the United Kingdom. Importantly, collectors cannot purchase the card via the online Pokémon Center. Although reseller interest is a given, the setup suggests they will have trouble stockpiling large numbers on this occasion. For those unable to attend, there is the upcoming fossil-themed display headed to the Windy City later this year.

"Every penny of sales from the Museum shop and its online store, including Pokémon products, go toward the Natural History Museum’s charitable mission. That encompasses the efforts of 400 scientists who are conducting studies to discover answers to the global ecological crisis," the statement says.